Hospitality, rooted in Iceland

Flóra Hotels is a Reykjavík-based hotel management group with five properties, a passionate team, and a shared belief that great hospitality changes how people experience a place.

The principles that guide everything we do

We believe hospitality is fundamentally personal. Our teams are empowered to go beyond the script and create moments that guests remember long after they leave Iceland.
Whether it's a 22-room aparthotel or a luxury penthouse suite, every Flóra property is held to shared standards of cleanliness, comfort, and care.
Our hotels cater to many different kinds of travellers, all sharing the same belief: that Iceland is better experienced slowly, with someone who knows it well.